My Skills

With over 25 years of global hospitality leadership, I specialize in hotel pre-openings, large-scale business turnarounds, and revenue optimization. From concept to execution, I ensure that every hospitality project is strategically positioned for long-term success. My expertise spans developing critical path plans, executing feasibility studies, and implementing revenue-driven commercial strategies to maximize profitability from day one. Whether launching luxury hotels, rebranding underperforming properties, or managing large-scale operations like the 2022 FIFA World Cup, I bring a data-driven, results-oriented approach that minimizes risk and enhances operational efficiency.

I thrive in high-pressure environments, seamlessly integrating financial forecasting, digital transformation, contract negotiations, and sales & marketing optimization to create sustainable business growth. My ability to lead cross-functional teams, streamline operations, and leverage technology for revenue management has resulted in record-breaking financial performance across multiple international markets. With a proven track record in crisis management, strategic restructuring, and operational excellence, I bring the expertise and leadership needed to turn vision into a profitable reality..

Key Areas of Expertise:

Pre-Opening & Rebranding Strategy – From concept development to launch, ensuring seamless execution.
Revenue & Yield Management – Optimizing pricing, distribution, and profitability through data-driven insights.
Financial Planning & Forecasting – Developing 10-year P&L models, budgeting, and cost-control strategies.
Sales & Marketing Execution – Creating impactful commercial strategies, PR campaigns, and digital marketing initiatives.
Contract Negotiation & Asset Management – Securing cost-efficient deals, optimizing procurement, and enhancing profitability.
Crisis & Large-Scale Event Management – Expertise in managing high-demand operations under extreme conditions.
Operational Optimization & Restructuring – Enhancing efficiency, reducing overhead, and improving guest experience.
E-Commerce & Distribution Strategy – Implementing advanced channel management for increased revenue streams.
Talent Acquisition & Leadership Development – Recruiting, training, and mentoring high-performing teams.