About Salim Touma

 

With over 25 years of international hospitality leadership, I specialize in transforming underperforming assets into profitable, guest-centric hotels. My expertise lies in pre-opening execution, operational restructuring, and digital revenue optimization. From launching 8,000+ World Cup units in Qatar to repositioning city icons like Grand Hotel Bucharest, I lead with vision, precision, and results.

I deliver:

 

  • Critical path leadership for hotel openings
  • 300% online revenue growth strategies
  • Crisis-to-turnaround project execution
  • Multicultural team engagement and retention
 
 

I am now open to executive opportunities across Europe and the Middle East.